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April 17, 2014 08:04 pm GMT
Beckon, a California-based startup that helps marketers track their spend using data analytics, has raised $8 million in Series A funding from August Capital and Canaan Partners. The latest funding brings total capital raised by Beckon to $10 million to date (including $2 million seed round from August). As we wrote earlier this year, Beckonhelps marketers consolidate all data and insights… Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/0u6z76V5HrI/
Data Analytics Startup Beckon Raises $8M As Marketers Look Beyond Generic Tools
Beckon, a California-based startup that helps marketers track their spend using data analytics, has raised $8 million in Series A funding from August Capital and Canaan Partners. The latest funding brings total capital raised by Beckon to $10 million to date (including $2 million seed round from August). As we wrote earlier this year, Beckonhelps marketers consolidate all data and insights… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/0u6z76V5HrI/
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