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April 17, 2014 03:40 am GMT
Tremor Video, a video ad company that went public last year, has announced a new product that should take a lot of headache and uncertainty out of running ad campaigns across desktops, tablets, smartphones, and Internet-connected TVs. Cross-screen advertising is a big buzzword (buzzphrase?) right now, but Tremor CTO Steven Lee said that when it comes to running a campaign, there's still a… Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/IRrI8XXlg80/
Ad Company Tremor Video Now Offers Automated Campaign Optimization Across Screens
Tremor Video, a video ad company that went public last year, has announced a new product that should take a lot of headache and uncertainty out of running ad campaigns across desktops, tablets, smartphones, and Internet-connected TVs. Cross-screen advertising is a big buzzword (buzzphrase?) right now, but Tremor CTO Steven Lee said that when it comes to running a campaign, there's still a… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/IRrI8XXlg80/
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