Zuckerberg on Mobile Apps: 'Facebook is Not One Thing'

Facebook CEO Mark Zuckerberg said the company's latest mission is to "unbundle the big blue app" and provide disparate experiences on mobile with or without the Facebook name

"Facebook is not one thing, he told The New York Times. "On desktop where we grew up, the mode that made the most sense was to have a website, and to have different ways of sharing built as features within a website. So when we ported to mobile, that’s where we started — this one big blue app that approximated the desktop presence."

Chief among Facebook's efforts to diversify its mobile portfolio is the $19 billion bid to purchase WhatsApp. Zuckerberg justified the expense by noting that the messaging space is bigger than the company realized and that consumers use it differently than Facebook's Messenger. Read more...