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April 16, 2014 07:13 pm GMT

Brands You Follow on Instagram Are Watching You Verrrry Closely

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The brands you follow on Instagram may be paying close attention to you — very close attention, in fact

Union Metrics, the social analytics company behind the Twitter analytics service TweetReach, added an Instagram analytics tool on Wednesday. A major benefit to Union Metrics' customers is the ability to get detailed information about the followers who interact with its posts

See also: 10 Must-Follow Instagram Accounts for Stylish Women

The new analytics offering includes what Union Metrics calls "detailed participant reporting," a tool that allows brands to identify their biggest fans within Instagram. Brands will be able to create timelines depicting the comments and likes from each fan, a heat map of when each fan comments and likes, and breakdowns of how often those fans engage with the brand Read more...

More about Social Media Marketing, Instagram, Social Analytics, Business, and Advertising

Original Link: http://feeds.mashable.com/~r/Mashable/~3/O036g7meHB4/

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