Why Drink From a Water Bottle When You Can Eat This Blob Instead?

No water bottle? No problem.

Ooho, a biodegradable, water balloon-like blob, could soon be a cheap, environmentally friendly alternative to the ubiquitous plastic bottle.

Up to nearly 50% of 2.4 million tons of discarded plastic comes from plastic water bottles, according to the Clean Air Council If eventually mass produced, Ooho could go a long way toward reducing this waste.

"The reality is that every day more, when we drink water we throw away a plastic bottle," Rodrigo García González, one of three London-based industrial design students behind the project, told Mashable. "This act of consumerism reflects the society in which we live. Ooho proposes an alternative." Read more...