What Would Happen if Your Bank Ran a Bar? Spoiler: Bad Things

That frosty pint of beer sure looks good, and it’s headed straight your way, but not before the bartender takes a big swig first. Hey, is that any way to treat a libation?

TransferWise, an international money exchange service, says that’s no way to treat a customer trying to transfer money, either. The company, co-founded by one of Skype’s first employees Taavet Hinrikus, set up a prank video in a London pub to make a point about big banks’ tendencies to syphon money off the top.

The ad is another in a long line of hidden-camera stunts that capture consumers’ reactions to sometimes-outlandish scenarios. Brands around the world are continuing to latch onto prankvertising, or shockvertising, as a way of getting their messages noticed and shared. Read more...