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April 10, 2014 07:05 pm GMT
Original Link: http://feeds.mashable.com/~r/Mashable/~3/HPWo3QUz5BI/
The Social TV Revolution Isn't Here Yet
Twitter mentioned the word "television" more than 40 times in the paperwork it filed to go public last year, and for good reason. The social network has doubled down on product updates and acquisitions to ensure that it becomes the second screen for TV viewers
Likewise, Facebook has tried to take a page from Twitter's playbook and partnered with a social TV analytics group — one that Twitter later acquired — to show off how its massive user base engages with and discusses television shows.
Both social networks are vying for a piece of the lucrative TV ad budgets, but as one new survey shows, Twitter and Facebook still have a long way to go to become part of the mainstream TV consumption experience. Read more...
More about Facebook, Twitter, Social Tv, Business, and MediaOriginal Link: http://feeds.mashable.com/~r/Mashable/~3/HPWo3QUz5BI/
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