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April 10, 2014 07:05 pm GMT

The Social TV Revolution Isn't Here Yet

Twitter-tv-acquisitions

Twitter mentioned the word "television" more than 40 times in the paperwork it filed to go public last year, and for good reason. The social network has doubled down on product updates and acquisitions to ensure that it becomes the second screen for TV viewers

Likewise, Facebook has tried to take a page from Twitter's playbook and partnered with a social TV analytics group — one that Twitter later acquired — to show off how its massive user base engages with and discusses television shows.

See also: Twitter Fights For Mainstream Adoption With Facebook-ish Updates

Both social networks are vying for a piece of the lucrative TV ad budgets, but as one new survey shows, Twitter and Facebook still have a long way to go to become part of the mainstream TV consumption experience. Read more...

More about Facebook, Twitter, Social Tv, Business, and Media

Original Link: http://feeds.mashable.com/~r/Mashable/~3/HPWo3QUz5BI/

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