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April 10, 2014 06:29 pm GMT
IBM announced today it intends to buy Silverpop, a cloud marketing platform that gives marketers insight into customer activity online. Silverpop gives IBM a cloud-based marketing personalization tool that promises to provideusers with a way to understand their customers better and offermore personalized experiencesbased on what they know. For instance, if you know that your customer is an… Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/6GPWDGeZtvs/
IBM Scoops Up Silverpop
IBM announced today it intends to buy Silverpop, a cloud marketing platform that gives marketers insight into customer activity online. Silverpop gives IBM a cloud-based marketing personalization tool that promises to provideusers with a way to understand their customers better and offermore personalized experiencesbased on what they know. For instance, if you know that your customer is an… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/6GPWDGeZtvs/
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