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April 10, 2014 06:03 pm GMT
Ad company Genesis Media is announcing that it has raised $6 million in Series B funding. When I discussed the funding with CEO Mark Yackanich, he described the company as "a data-driven decisioning platform that intercepts users with media" which even he admitted was a bit of a mouthful. Put more simply, online publishers use the company's ContentUnlock product to show ads (usually video… Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/EhsTm6hyX2s/
Genesis Media Raises $6M For Ads That Interrupt But (Hopefully) Dont Annoy You
Ad company Genesis Media is announcing that it has raised $6 million in Series B funding. When I discussed the funding with CEO Mark Yackanich, he described the company as "a data-driven decisioning platform that intercepts users with media" which even he admitted was a bit of a mouthful. Put more simply, online publishers use the company's ContentUnlock product to show ads (usually video… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/EhsTm6hyX2s/
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