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April 7, 2014 03:31 pm GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/kJYyByHvhyg/
Internet Ad Spend To Reach $121B In 2014, 23% Of $537B Total Ad Spend, Ad Tech Boosts Display
Global ad spend is on track to grow 5.5% this year to $537 billion,while Internet advertising will account for nearly one-quarter of that, at $121 billion, according to the latest forecasts out from ZenithOptimedia, a division of ad giant Publicis. Overall it's a generally optimistic picture: the researchers say that this is the third revision of its 2014 figures that it has made, with this… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/kJYyByHvhyg/
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