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April 4, 2014 08:00 pm GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/FnVI0vIUfyc/
Eyeview Brings Its Personalized Video Ads To Internet-Connected TVs
Personalized video advertising company Eyeview is announcing that its ads will now work on Internet-connected TVs, specifically those with Roku and Microsoft Xbox devices.Eyeview's technology allows ads to be customized using viewer data. For example, it allows a big chain to create a national ad that will include local stores and deals depending on where it's shown. Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/FnVI0vIUfyc/
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