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April 4, 2014 02:55 am GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/B-um0_2nXR8/
Drawbridge Says It Now Supports Video In Its Cross-Device Ad Targeting
Drawbridge, the Kleiner Perkins- and Sequoia-backed startup that targets ads across devices, announced today that it has added support for video ads too. It sounds like the targeting technology remains the same. Drawbridge is still looking at user behavior to suggest when multiple devices are likely being used by the same person, which in turn allows advertisers to use desktop data to improve… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/B-um0_2nXR8/
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