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April 3, 2014 04:20 pm GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/mGBdqZQmEgA/
Tesco Buys Into Ad Tech As Big Data Division Dunnhumby Nabs Sociomantic For Over $100M
UK-based Tesco, the world's second-largest retailer after Walmart, has made a killing in its sector by jumping early into the use ofbig data, collected via loyalty cards as well as through stores and online, to figure out what its customers wanted to buy. Today, Dunnhumby,the data sciencegroupthat helped Tescowith that effort, which Tesco eventually acquired, is making an acquisition of… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/mGBdqZQmEgA/
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