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March 31, 2014 09:14 pm GMT

Twitter Buys Frances Mesagraph And UKs SecondSync To Ramp Up Social TV Efforts In Europe

Twitter is adding more global firepower to its ambitions to cosy up to broadcasters and TV advertisers: it is buying France's Mesagraph, and it is also acquiring SecondSync in the UK. It is also teaming with with Kantar, the market analytics firm owned by WPP who was also an investor in SecondSync, as part of its string of announcements today to further its global reach with its social TV… Read More

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