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March 30, 2014 01:28 am GMT

Yahoo Wants to Snatch Up Leading YouTube Stars, Report Says

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Yahoo's Marissa Mayer-led shift toward a full-fledged video-network hub is gaining steam, a move that will be powered in part by talent poached from YouTube, according to a new report

Citing sources close to the situation, Recode said the company is looking to ramp up its video-content offerings by convincing popular YouTubers unhappy with their deals to switch allegiances

See also: Disney to Acquire Top YouTube Network Maker Studios for $500 Million

However, the site added that Yahoo is focused on acquiring individual talent and channels rather than launching a standalone video site similar to YouTube Read more...

More about Yahoo, Google, Youtube, Marissa Mayer, and Media

Original Link: http://feeds.mashable.com/~r/Mashable/~3/TUHWO3RghE0/

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