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March 30, 2014 10:20 pm GMT

Doing It For The Likes

We crave approval, but we already knew that. Conventional thinking would suggest we seek digital validation because it means we've impressed people and raised our social status. But what anonymous apps like Secret are highlighting is that we don't care if our name is attached to that approval. We are simply addicted to little dopamine hit we get when someone said we did well. Read More

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