Amazon Exploring Free Streaming Content Service, Report Says

Amazon is reportedly considering a free streaming service that will feature video and music, a move that would put it squarely in competition for digital advertising dollars.

The offering, first reported by the Wall Street Journal, would be a new direction for Amazon, which had been bundling its media offerings with shipping discounts through Amazon Prime, which now costs users $99 per year.

As the WSJ notes, Amazon's detailed consumer data could make it an appealing destination for advertisers, but the paper's sources noted that the project was not guaranteed to make it to customers. Amazon has a track record of experimenting with a wide range of ideas, some crazier than others. Read more...