Successful Brands Don't Care About Sales on Twitter

Social-savvy brands have been using Twitter to engage with fans and followers for years, but since we know most of them aren't advertising, what are they using the service for?

According to a recent Social Media Marketing University survey of more than 1,000 marketing professionals in the U.S., brands are mostly using Twitter to spread brand awareness. Surprisingly, driving sales is not nearly as important to marketers.

The following chart, created by Statista, breaks down the top seven reasons why brands are currently using Twitter.