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March 26, 2014 09:30 pm GMT
Original Link: http://feeds.mashable.com/~r/Mashable/~3/uxUDS6RHvR8/
Better, Not More: 3 Ways to Maximize Email Marketing Data
The growing popularity of social media and mobile marketing has caused many industry leaders to question whether email marketing is still a relevant consumer marketing channel. In fact, email remains an incredibly powerful and trusted communication vehicle that enables marketers to build long-term relationships with the most loyal and engaged customers.
While the vast majority of subscribers — some estimate as high as 80% — admittedly subscribe to email lists purely to receive coupons, discounts, and deals, email is emerging as a powerful tool for gathering, analyzing, and applying customer data. Read more...
More about Inbox, Email Marketing, Customer Relationship Management, Big Data, and Focus GroupsOriginal Link: http://feeds.mashable.com/~r/Mashable/~3/uxUDS6RHvR8/
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