Get Ready for the Content Arms Race

This post was authored by Shane Snow, co-founder and CCO of Contently.

I’ve been using war metaphors a lot lately.

I don’t like war. Not at all. But for the past several months, it’s the analogy that has most frequently come to mind when discussing the brand publishing industry.

Specifically, I’ve been talking a lot about the emerging content “arms race” among brands that are funneling resources into telling bigger and better stories. In contrast to the SEO content farm industry we saw thrive — then wither — a few years ago, we’re now witnessing a battle among commercial brands to publish editorial stories in order to build relationships with audiences — as media companies have been doing for decades. It’s been fascinating to see this revolution happen so quickly. Read more...