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March 19, 2014 03:00 pm GMT

Mobile Rewards Startup Kiip Partners With Digital Agency VivaKi

Kiip continues to build its relationships with the ad world, announcing today that it has partnered with VivaKi, the digital innovation arm of Publicis Groupe. The startup pitches its model, where brands can offer rewards at key moments in mobile games and other apps, as a new form of advertising. Kiip announced last year that Interpublic Groupe (which, like Publicis, is one of the four big ad… Read More

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/sYSwImzClsE/

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