March Madness Trumps Pro Sports Leagues in Postseason TV Ad Spend

You've filled out your bracket, you're brandishing your team's colors and you've set your sights on making the Final Four — now it's officially time for March Madness.

The NCAA men's basketball tournament starts Tuesday, and according to trend data from Kantar Media, March Madness generates more TV ad revenue than any pro sports league's postseason broadcast. Last year, the NCAA earned $1.15 billion in ad revenue during pre-game, game and post-game programming.

The tournament will be broadcast via CBS and Turner Broadcasting across CBS, TBS, TNT and truTV. For the first time ever, the semi-final round will be shown on cable Read more...