An Interest In:
Web News this Week
- March 28, 2024
- March 27, 2024
- March 26, 2024
- March 25, 2024
- March 24, 2024
- March 23, 2024
- March 22, 2024
Business Is More than Fun and Games for GoldieBlox
As an engineering student at Stanford, Debbie Sterling couldn’t understand why there weren't more women in her classes — or in the engineering industry overall. So she decided to do something about it and created GoldieBlox, a line of products that pairs books with construction sets, allowing girls to build alongside Goldie, a confident, curious and accessible role model, in order to create machines that solve problems and help people.
The concept caught on, and in 2013, Debbie’s company went from Kickstarter success story to the shelves of Toys “R” Us and other retailers, thanks partly to a controversial parody of the Beastie Boys jam “Girls” and an Intuit-funded commercial that aired during the Super Bowl. Now GoldieBlox is leading the charge to turn a new generation of girls into engineers. If Debbie has her way, girls will be building the future — literally. Read more...
More about Business, Marketing, Small Business, Startups, and BrandspeakOriginal Link: http://feeds.mashable.com/~r/Mashable/~3/zSc6HlcS9O4/
Mashable
Mashable is the top source for news in social and digital media, technology and web culture.More About this Source Visit Mashable