Steve Jobs Said 'No' to a Real Apple TV, New Book Reveals

A year before he died, Steve Jobs told Apple executives in a secret meeting that he had no intention of entering the TV market, according to a new book.

First reported by Business Insider, the book Haunted Empire: Apple After Steve Jobs by former Wall Street Journal reporter Iwatani Kane describes a "Top 100" meeting in 2010 where 100 of Apple's top executives, managers and employees attended a closed off-site retreat. On the last day of the event, Jobs told attendees to "ask me anything" without fear of insulting him. Somebody asked Jobs if Apple was going to release a TV.