Taking Your Brand Global? Avoid These 6 Mistakes

It's exciting to take a business onto the international stage, targeting global customers and new opportunities. However, in your hurry to reach them before your competitor does, it's all too easy to overlook some of the finer points of internationalization.

Unfortunately, it's these same details that can make or break an overseas campaign. Even some of the largest brands have discovered this to their cost.

Looking at what they did wrong and what others have done right can be useful when it comes to reviewing your own global marketing strategy.

Mistake #1: Failure to Adapt to Local Markets

The most successful global businesses understand the importance of being relevant to their local markets. Read more...