America's Most Social Small Business: Who Will Be in the Finals?

We're coming down to the wire in Mashable's Most Social Small Business challenge, our March Madness-style bracket to crown the nation's most socially savvy small company.

This month, Mashable's ace team of social media experts spent countless hours dissecting our field of 32 killer small businesses to find out whose social presence is the mightiest (and the most refined) in the social media landscape.

We've already judged businesses based on their Facebook and Twitter presences and their use of compelling imagery. For the Final Four, we evaluated each companies' overall brand voice. Does the business have a blog? If so, is its content engaging — more than simply lifeless blocks of text? Is the company actively communicating with its customers and users across various social media channels? Is its tone lively and personable, or stiff and corporate? In this round, each brand did a stellar job of effectively communicating with its respective audience, which made selecting two finalists especially difficult Read more...