Amazon Raising Prime to $99 per Year

Amazon will raise the price of its Prime membership to $99 in a bid to boost the company's income through its flagship product.

In an email to Prime members, Amazon identified rising fuel and transportation costs along with a growing stable of products eligible for the program's unlimited two-day shipping as factors in the price increase. Amazon Prime currently costs $79 per year.

New Prime members will begin paying the higher price on March 20, while existing members will begin renewing at $99 on April 17. It is the first price hike in Prime's nine-year history. Read more...