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March 12, 2014 01:15 am GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/qVWdSNkbXYY/
Priceline Buys Israels Qlika For $15-20M To Boost Global Expansion With Rocket Science-Powered Ad Tech
Qlika launched out of UpWest’s fourth batch of Israeli-American startups in March to tackle a big problem in online marketing: Localization. In other words, what’s the point of spending millions of dollars on marketing campaigns — across search, social and display — if those campaigns look exactly the same in California as they do in Sydney? Ideally, with conversion rates… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/qVWdSNkbXYY/
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