'Between Two Ferns' Helps Drive 40% More Visits to Healthcare.gov

Humor really is the best medicine, at least for an ailing healthcare website.

Traffic to Healthcare.gov was 40% higher on Tuesday than the day prior, after President Obama made a surprise appearance on web series Between Two Ferns with comedian Zach Galifianakis to promote the federal online insurance marketplace. The traffic boost was announced on Twitter by Tara McGuinness, senior communications advisor for the White House.

Funnyordie video has 11 million viewshttps://t.co/a7HUExG0vg traffic for yesterday was up almost 40% from Monday.

— Tara McGuinness (@HealthCareTara) March 12, 2014 Read more...