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March 11, 2014 03:30 am GMT

Mulu Launches Mobile Commerce App The Latest, Which Is Like BuzzFeed For Shopping

Over the past several years, e-commerce startup Mulu has built a backend technology that allows publishers to instantly embed shoppable items in their web pages. But now the company is introducing a new mobile app called "The Latest," which targets consumers by connecting them with products mentioned by their favorite publications and tastemakers. Read More

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/twk_N9IbNa0/

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