Android Launchers: Their Time Has Come

Android personalization apps are more popular than ever, according to a recent report.

While iOS users can only change the most superficial elements of their home screens (unless their device is jailbroken), launcher apps allow Android users to customize the look and feel of their home screen.

Android launcher app use more than doubled between the last quarter of 2013 and the first quarter of 2014, according to the report from the mobile analytics firm Flurry that looked at data from 4,500 personalization apps in the Google Play Store.

The company points out Android launchers still only have about 30 million monthly users in the US, a relatively small percentage of total Android users, but notes the significance of this growth in their post. Read more...