Rooster App Is Like a Book Club for Busy People

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If Rooster works as intended, you'll never have an excuse not to read a book again.

Plympton, a digital publishing startup with a focus on serialized fiction, unveiled a new iPhone app on Monday called Rooster, which curates suggestions for books to read and then pushes the book out to users in timed installments. In essence, it functions like a book club for busy people.

Yael Goldstein Love, a novelist and cofounder of Plympton, says the idea for the app came directly from the most common feedback the team heard to their startup. "So often when we tell people what we do, people say, 'I wish I had time to read. I don't have time to read anything longer than a blog post,'" she says. Read more...