So You Want to Work in Sports? These Pros Tell How They Made It

AUSTIN, Texas — The world of sports business — or sports biz, as they call it — is incredibly alluring, but notoriously cutthroat and hard to crack. Hordes of passionate fans crave to work for their favorite team, league or sports agency, yet businesses looking to protect their bottom lines mean an extremely limited number of actual jobs.

Many of the sports industry's leading minds are gathered here this weekend for the first official sports component to the annual SXSW festival, called SX Sports

The stories of how they cracked the industry are inspiring, intimidating and downright random — all at the same time. We cornered some leading sports brains in SXSW's lobbies and corridors to find out just how they made it in the sports biz Read more...