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March 8, 2014 12:00 am GMT

What's It Like to Become a Minecraft Celebrity?

Minecraft-hangout

"Minecraft is a platform as much as it is a game," writes Seth Porges in his recent story on Mashable about TeamCrafted, a supergroup of YouTube stars who have made names for themselves simply by playing the game.

That platform has turned these guys into Internet celebrities with hundreds of thousands of Twitter followers and millions of YouTube subscribers. And as TeamCrafted grows, so too do the business opportunities.

See also: The Justin Biebers of Minecraft Are Rewriting the Marketing Playbook

Today at 4 p.m. ET, Mashable will be joined by TeamCrafted members Jerome Aceti, Ryan McNulty, Ian Stapleton and group manager Matt Michelsen in a live Hangout on Air to talk all things Minecraft, becoming YouTube stars and what the future holds for the group. Read more...

More about Youtube, Marketing, Gaming, Internet, and Business

Original Link: http://feeds.mashable.com/~r/Mashable/~3/QTrpPa4Yaf4/

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