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March 6, 2014 09:55 pm GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/UHotTSZZ1_k/
Splash, The Party Scientists Stealing Big Business From Eventbrite
People dont want ads, they want memories. To shift from spammy marketing to providing experiences, companies like Anheuser-Busch, Spotify, NPR, and Wired promoted 80,000 events in 2013 with a little startup called Splash. In co-founder Ben Hindmans first in-depth interview, he tells me how Splash's event platform is challenging bland incumbents with its beautifully designed party websites. Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/UHotTSZZ1_k/
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