Your Web News in One Place

Help Webnuz

Referal links:

Sign up for GreenGeeks web hosting
February 27, 2014 07:48 pm GMT

Tumblr Looks for Gold in Hollywood Hills, Hires First Director of Media

Tumblr

Tumblr has hired its first director of media in a bid to tap the deep pockets of Hollywood's marketers.

Sima Sistani, who recently led the mobile growth division at Yahoo, has been appointed to the newly created position at Tumblr in hopes that the blogging platform can attract entertainment dollars, which have proven surprisingly difficult to do in the digital realm.

See also: 11 Tumblr Tips for Power Users

Sistani will not be the only fresh face representing a social network to entertainment marketers. Facebook recently hired a head of entertainment partnerships, and Twitter hired away a Google employee to take on the role of director of entertainment industry sales. Read more...

More about Yahoo, Online Advertising, Tumblr, Business, and Advertising

Original Link: http://feeds.mashable.com/~r/Mashable/~3/ujZVdCw3pf8/

Share this article:    Share on Facebook
View Full Article

Mashable

Mashable is the top source for news in social and digital media, technology and web culture.

More About this Source Visit Mashable