An Interest In:
Web News this Week
- March 28, 2024
- March 27, 2024
- March 26, 2024
- March 25, 2024
- March 24, 2024
- March 23, 2024
- March 22, 2024
February 27, 2014 07:48 pm GMT
Original Link: http://feeds.mashable.com/~r/Mashable/~3/ujZVdCw3pf8/
Tumblr Looks for Gold in Hollywood Hills, Hires First Director of Media
Tumblr has hired its first director of media in a bid to tap the deep pockets of Hollywood's marketers.
Sima Sistani, who recently led the mobile growth division at Yahoo, has been appointed to the newly created position at Tumblr in hopes that the blogging platform can attract entertainment dollars, which have proven surprisingly difficult to do in the digital realm.
See also: 11 Tumblr Tips for Power Users
Sistani will not be the only fresh face representing a social network to entertainment marketers. Facebook recently hired a head of entertainment partnerships, and Twitter hired away a Google employee to take on the role of director of entertainment industry sales. Read more...
More about Yahoo, Online Advertising, Tumblr, Business, and AdvertisingOriginal Link: http://feeds.mashable.com/~r/Mashable/~3/ujZVdCw3pf8/
Share this article:
Tweet
View Full Article
Mashable
Mashable is the top source for news in social and digital media, technology and web culture.More About this Source Visit Mashable