McDonald's Joins Snapchat

Snapchat just landed an extra large-sized brand.

McDonald's quietly joined Snapchat late last week and plans to publicly kick off the account on Tuesday with a snap from basketball star LeBron James, the company confirmed to Mashable

"We are excited to use Snapchat as a way to share the fun side of our brand with this highly engaged audience of millennials," said Rick Wion, director of social media for McDonald's.

McDonald's teased the Snapchat account on Twitter on Friday and has already attracted "several thousand" followers. The account has shared several snaps to date alluding to the formal launch and James' involvement. Read more...