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February 26, 2014 12:22 am GMT

Facebook News Feed Update Gives Brands More Reach

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Facebook's greatest asset to marketers has always been its audience — more than one billion active users, a figure that carries some weight

Now, a new change to Facebook's News Feed algorithm means brands will have greater reach than ever

See also: 20 Things Your Most Annoying Friends Do on Facebook

Beginning Tuesday, when a Page tags a separate brand or celebrity Page in a post, that content will surface for followers of both Pages. For example, if Mashable posts a story to Facebook and tags Google's Page, the post will now appear in News Feed for both Mashable fans and Google fans

In short, it's a simple way for brands or celebrities to greatly expand their audience Read more...

More about Facebook, News Feed, Brands, Brand Marketing, and Advertising

Original Link: http://feeds.mashable.com/~r/Mashable/~3/dmuOUuTrbGQ/

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