SocialRank Tool Helps Brands Find Most Valuable Followers

Alex Taub and Michael Schonfeld had their first taste of viral success two years ago when they launched Most Valuable Follower. As the name implies, it did one simple thing: help users find their most influential Twitter followers.

Some 50,000 people tried out the service in its first week, and more might have done so if it didn't crash for hours early on from all the demand. That success was short-lived, though: A month or so after launch, Taub and Schonfeld joined Dwolla, a payment startup, and decided to shut their project down

While they were willing to put the service to rest, at least one group of users continued to ask for them to bring it back every few months: brands Read more...