Can YaYY Make Us Fall in Love With Conferences Again?

When a conference takes place largely in a pool, surrounded by booze, piñatas and Settlers of Catan boards, can you even call it a conference anymore?

For YaYY, nomenclature isn't important. After all, the event doesn't even have an agenda. The No. 1 rule of YaYY (pronounced "Yes and Yes Yes") is to attend the conference with no schedules or expectations whatsoever — and you'd better keep it that way

"The idea was, if you got a group of smart, engaged individuals together in the right space that great things would happen, even in the absence of a conference structure," cofounder Ann Larie Valentine tells Mashable. Read more...