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February 24, 2014 12:49 pm GMT
More proof, if proof were needed, that Android won the smartphone OS wars: Nokia, the former world No.1 smartphone maker and, nowadays, the primary OEM for Microsoft’s third-placed Windows Phone platform has just announced a new family of smartphones built upon the Android Open Source Project — confirming a slew of earlier rumours that Nokia was cooking up an Android device strategy. The first device in Nokia’s Droidy new family was unveiled today at its Mobile World Conference press conference in Barcelona, with both the forthcoming family and this its debut member known as the Nokia X (Update: Nokia also announced the Nokia X+: the same handset but with additional memory, (coming early Q2, for 99 euros); and the Nokia XL, a larger handset with a 5-inch display, also coming in early Q2 for 109 euros). The twist is it doesn’t look like the standard icon-filled Android that the market is used to, being dressed up in a new Nokia UI. “The Nokia X software platform is built upon AOSP, Android Open Source Project,” said Nokia’smarketing director for its mobile phones division,Neil Broadley.”What we’ve done is we’ve built the Nokia X software platform on standard Android open source, and then on top of that we’ve built the Nokia user experience layer — so the Nokia UI — so Fast Lane and the homescreen. “The homescreen is tile-based, so it’s similar to a [Windows Phone-based] Lumia. It incorporates some elements of that — some limited live information into the tiles. We’ve also put in Nokia and Microsoft services.” “The sub-$100 price range is a massive opportunity for us,” said Nokia’s outgoing CEO Stephen Elop, describing the range as a “different but complementary opportunity to introduce a new family that strengthens our affordable [devices] family”. “The Nokia X takes people to Microsoft’s cloud, not to Google’s cloud,” he added. The 4-inch wVGA, dual-core 1GHz Qualcomm Snapdragon handset, which comes in Nokia’s now familiar spectrum of eye-arresting colours (including bright green, red and yellow) and also packs a 3MP camera, costs 89/$122 (excluding taxes & subsidies) — and is launching immediately, shipping as early as next week. Nokia said it is planning a global rollout for the X but the initial focus will be on “key, fast-growing emerging markets” — including India, China, Indonesia, Thailand, Vietnam and Russia. Aka, markets where low cost Androids are already well established. The Nokia X’s price-point undercuts
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/RIJj7IwqYck/
Nokia Forks Android In Mobile Services Push $122 Nokia X Will Also Be Lumia Feeder
More proof, if proof were needed, that Android won the smartphone OS wars: Nokia, the former world No.1 smartphone maker and, nowadays, the primary OEM for Microsoft’s third-placed Windows Phone platform has just announced a new family of smartphones built upon the Android Open Source Project — confirming a slew of earlier rumours that Nokia was cooking up an Android device strategy. The first device in Nokia’s Droidy new family was unveiled today at its Mobile World Conference press conference in Barcelona, with both the forthcoming family and this its debut member known as the Nokia X (Update: Nokia also announced the Nokia X+: the same handset but with additional memory, (coming early Q2, for 99 euros); and the Nokia XL, a larger handset with a 5-inch display, also coming in early Q2 for 109 euros). The twist is it doesn’t look like the standard icon-filled Android that the market is used to, being dressed up in a new Nokia UI. “The Nokia X software platform is built upon AOSP, Android Open Source Project,” said Nokia’smarketing director for its mobile phones division,Neil Broadley.”What we’ve done is we’ve built the Nokia X software platform on standard Android open source, and then on top of that we’ve built the Nokia user experience layer — so the Nokia UI — so Fast Lane and the homescreen. “The homescreen is tile-based, so it’s similar to a [Windows Phone-based] Lumia. It incorporates some elements of that — some limited live information into the tiles. We’ve also put in Nokia and Microsoft services.” “The sub-$100 price range is a massive opportunity for us,” said Nokia’s outgoing CEO Stephen Elop, describing the range as a “different but complementary opportunity to introduce a new family that strengthens our affordable [devices] family”. “The Nokia X takes people to Microsoft’s cloud, not to Google’s cloud,” he added. The 4-inch wVGA, dual-core 1GHz Qualcomm Snapdragon handset, which comes in Nokia’s now familiar spectrum of eye-arresting colours (including bright green, red and yellow) and also packs a 3MP camera, costs 89/$122 (excluding taxes & subsidies) — and is launching immediately, shipping as early as next week. Nokia said it is planning a global rollout for the X but the initial focus will be on “key, fast-growing emerging markets” — including India, China, Indonesia, Thailand, Vietnam and Russia. Aka, markets where low cost Androids are already well established. The Nokia X’s price-point undercutsOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/RIJj7IwqYck/
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