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February 21, 2014 05:33 am GMT

Kings Forthcoming IPO Shows That Mobile Gaming Is Staggeringly Large, But Mature

keep-calm-its-only-candy-crushKing’s long anticipated IPO filing dropped some staggering figures this week. The $1.8 billion in annual revenue that the Candy Crush Saga-maker earned last year was about $600 million or $700 million more than the whisper numbers I had been hearing at the end of 2013. It signals just how large free-to-play mobile gaming has become compared to older parts of the gaming industry, which deliver titles as finalized, packaged goods at $60 a pop. Just to put some of those figures in perspective (with help from some longtime industry observers): King’s ‘gross bookings’ last year were about 85 percent of Nintendo’s last reported annual gross sales from software, pointed out long-time game developer Ben Cousins, who is behind iOS first-person shooter “The Drowning.” The company had 93 million daily active players, or about 17.5 times as many PlayStation 4s as Sony as sold to date, pointed out Kristian Segerstrale, who used to head up EA’s digital strategy and sat on the board of the other European mobile gaming phenom Supercell. So there we have it. Traditional console players like Sony and Nintendo continue to be disrupted by the new platforms of Android and iOS, which are simultaneously cannibalizing audiences for older hardware platforms and expanding the market to a new generation of casual gamers. King is now one of two game developers that have produced a $1 billion free-to-play mobile title after Japan’s Gung-Ho with Puzzle & Dragons. But is it all so rosy? It looks like top-line revenue growth is stagnant or slowing not only for King, but also other top-grossing game makers. King’s overall revenue declined to $602 million in the last quarter of the year from $621 million the previous quarter. This is also extra notable because the holiday season is usually a strong one for mobile game makers. App download numbers usually peak around Christmas time, as consumers are gifted new iPhones, iPads or Android devices. So King’s top-line revenues declined quarter-over-quarter in what is usually a stronger season for game developers. And they’re not the only ones. Supercell, the Finnish gaming company behind two other top-charting hits Clash of Clans and Hay Day, also reported earnings this month. They posted $892 million in annual earnings for 2013, which is also extraordinarily impressive considering that they finished 2012 at $101 million in annual revenue. But that number isn’t that much larger than the annualized $716

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