An Interest In:
Web News this Week
- April 19, 2024
- April 18, 2024
- April 17, 2024
- April 16, 2024
- April 15, 2024
- April 14, 2024
- April 13, 2024
February 21, 2014 06:16 pm GMT
Original Link: http://feeds.mashable.com/~r/Mashable/~3/W_zOw8FkkiQ/
Google Buys Spider.io to Fight Ad Fraud
Google on Friday announced it purchased spider.io, a 3-year-old company that will provide ad fraud-fighting technology to the search giant.
"Our immediate priority is to include their fraud detection technology in our video and display ads products, where they will complement our existing efforts," Neal Mohan, vice president of display advertising at Google, wrote in a . Mohan added that Google hoped to improve its ad metrics over time to give advertisers a clearer assessment of how their campaigns are doing
Google didn't disclose terms of the deal. Given Spider.io's size — the company has just seven employees — it's more of an aqui-hire. Read more...
More about Google, Business, Advertising, Startups, and Spider.IoOriginal Link: http://feeds.mashable.com/~r/Mashable/~3/W_zOw8FkkiQ/
Share this article:
Tweet
View Full Article
Mashable
Mashable is the top source for news in social and digital media, technology and web culture.More About this Source Visit Mashable