These People Are Making the Creator of 'Candy Crush' Rich

You've heard of the 1%. Here are the 4%.

King Digital Entertainment, maker of Candy Crush Saga disclosed in its U.S. Securities and Exchange Commission IPO paperwork on Tuesday that just 4% of its users — about 12 million people — pay to use its products. Since King posted $1,884,301,000 in revenues in 2013, that amounts to $157 per user for that minority of customers.

Since King employs a freemium model for its games, there's no reason for fans to pay for anything. However, if players can't ascend to the next level in a game, they can either wait 30 minutes until it starts up again, ask Facebook friends to give them lives or pay a small fee to King Read more...