The Reinvented Tamagotchi: Bright, Flashy and Just as Needy

NEW YORK — Tamagotchi, the company behind the 90s handheld virtual pet toy of the same name, is launching a new device that wants to be your e-best friend

But the toy, called Tamagotchi Friends ($19.99), is actually more like a needy person in your life that wants you to do everything. Feed him. Potty train him. Bathe him. Make sure he turns into a healthy adult

The company showed off the product this week at the 2014 International American Toy Fair, giving kids the opportunity to raise a virtual baby into an adult. Although the product already launched in the European market, it will come to the U.S. in the fall Read more...