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February 20, 2014 09:00 pm GMT

Samba Offers A New Video Messaging App That Records Your Friends Reactions

RecordReactionThanks to Facebook’s $19 billion WhatsApp acquisition yesterday, the tech industry is going to be on the lookout for the next great mobile messaging app. With fortuitous timing, a new mobile video messaging app called Samba is debuting today – and, no, they didn’t move up the launch to take advantage of the buzz, the plan has been in the works for weeks. The app, which is very well-designed for a first release, lets you record a video for a friend, then record their reaction to that video, which is shared back with you. The idea, the company explains, is to offer the convenience of asynchronous communication, with the power of face-to-face communication. It can also just be for fun, of course. Based in Tel Aviv, Samba is led by co-founders Barak Hachamov (CEO), who longtime TechCrunch readers may know as the serial entrepreneur behind a number of companies, including most recently my6sense, plus Shay Erlichmen (CTO), Ronel Mor (Chief Creative), and Oren Meiri (Head of Client). Hachamov told me last week during a demo that one of his goals with the new company is prove that beautifully-designed services can come out of Israel. On that note, Samba succeeds. To get the full experience, you really have to play with Samba for yourself, but the basic premise is that it offers a simple tool to record, share, and save video messages and their associated replies. What’s clever is the look-and-feel of Samba. When you’re watching a video, you can see your friend’s reaction to the video you sent them. Their video appears in a smaller, round window layered on top of your own. It looks like those “Chat Heads” that Facebook introduced with Messenger, for example. And like Facebook’s “Chat Heads,” you can drag that circle around on your screen by dragging your finger. But keep in mind, the reaction is not a still image – it’s actually a video that plays as the same time as the one you’re viewing so you can see their reaction synced in time to whatever it is you’ve sent them. You can also tap on their reaction to switch audio channels or expand it for a better view. Gestures like a forward and backward swipe on the main video let you quickly rewind and fast forward, while a handful of simple buttons in the main interface direct to you to the various areas

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/MBDJU49w-VE/

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