Pharrell Wants to Turn Ocean Trash Into Jeans

Now we know one of the big ideas that musician-entrepreneur Pharrell Williams had under his enormous hat: Taking plastic trash from the ocean and turning it into jeans.

Pharrell recently announced plans to launch a new jeans collection with the denim label G-Star RAW. The collection, called G-Star RAW for the Oceans, will be created using fabric from Bionic Yarn. We've been sterilizing and melting down plastic bottles to make synthetic threads for years now but Bionic Yarn's new thread will apparently originate with plastic waste pulled from the ocean. The details aren't available yet, though. Hat tip Grist. Read more...