Apple Launches SXSW iTunes Festival

Unlike previous years, Apple will have a big presence at the South By Southwest music extravaganza, bringing its popular iTunes Festival stateside for the first time. The five nights of concerts will be live-streamed in the iTunes Store and iTunes Festival app, similar to the way Apple has offered its 30-night London version of the event to non-attendees

Apple revealed the news Wednesday, a day after rival music service Spotify announced its SXSW slate. Coldplay, Imagine Dragons, Pitbull, Keith Urban and ZEDD will be among the artists performing March 11-15 at ACL Live inside Moody Theater in Austin, Texas Read more...