Surfing Organization Rides the Snapchat Wave

Go big or go home. That's what ASP, the Association of Surfing Professionals, decided when it arrived on Snapchat

Since its Snapchat account launch, ASP has been able to give followers a gnarly look at the world's best surfers, with real-time updates on epic waves and big competitionsMashable chatted with these surfing experts to gain some perspective on their experiences with Snapchat.

How has ASP connected surfing to social media?

The sport's commitment to investigating and activating new technologies and mediums through which to reach their fans has been apparent throughout 2013 and 2014. The new ASPWorldTour platform was launched with engaging, educational and entertaining digital content. ASP reprogrammed its Facebook, Twitter and Instagram accounts to great success, and began a Snapchat initiative that is delivering live content and stories in an unprecedented fashion