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February 14, 2014 04:04 am GMT

It's a Bird! It's a Plane! It's a Valentine's Gimmick From Uber

Sky-hearts

Want to spell out your feelings for your Valentine in big letters? Or maybe even a Shia LaBeouf-style apology? Just call Uber.

The startup's latest promotional stunt centers around skywriting and Valentine's Day. On Feb. 14, between 10 a.m. and 6 p.m. local time, Uber users in Los Angeles, San Diego, Dallas and New York City can request an UberSKY skywriting plane to write a message, up to 12 characters in length, for $500.

See also: 11 'House of Cards' Valentines to Lobby Your Lover's Heart

The promotion is part of a partnership among Uber, MasterCard and AirSign. So we guess that using MasterCard to pay for UberSKY will really earn you something priceless. Read more...

More about Valentine S Day, Uber, Business, Marketing, and Startups

Original Link: http://feeds.mashable.com/~r/Mashable/~3/lY9pk8_QRv0/

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